My writing style can be a little too folksy for some people. More casual than they want. I’ve had clients ask if I can make it more “corporate.”Read More
I’ve been playing around with new taglines for my business. Here’s the top contender: “I’m the Walmart of copywriters.”Read More
Sure, we’re four weeks into 2019, and everyone has already published a year-end recap or a look ahead into the new year. Mine has been simmering for about a month. I don’t like to rush into this stuff.Read More
The beer tent was a mysterious and tempting place when I was a kid. There didn’t seem to be any official rule that said youngsters couldn’t be inside – but I had a sense I was supposed to stay out.
That was Dad territory.Read More
You don’t need my advice on how to build a successful startup company. The Internet is lousy with blogs, courses, e-books, podcasts, videos, and ancient scrolls that are chock full of tips. But I’ve been down the road before and have one tip.Read More
Like the first day of school, the first day on the job, or a first date, there are bound to be jitters when you feel things out with a new client.Read More
So I broke new ground by giving an enthusiastic “yes” to a speaking opportunity. And talk about a 180-degree turn. Within a few hours, I was already thinking about how this could be an inflection point in my career.Read More